Misleading Advertising by L'Oréal, Rimmel and Procter&Gamble.

A recent BBC article (September 2011) emphasizes on the misleading advertising in the cosmetics sector. The actors accused are big companies which communicate by lying and selling more impossible dreams than product with quality.

You can read the complete article by clicking on the next link:

http://www.bbc.co.uk/blogs/watchdog/2011/09/cosmetic_claims.html

IMU wants to speak about this recent polemic, which exists nevertheless since a long time, to allow you to do the difference between these giants and a company like IMU.

Rimmel, L’Oréal and Procter&Gamble are the three main actors accused. They sell their product selling you Julia Roberts, Kate Moss or Nicole Kidman. But you are not Julia Roberts, Kate Moss or Nicole Kidman, even if you buy the ultimate L’Oréal cream. It is easy to understand and easy to see a big marketing strategy in L’Oréal advertisings. Easy to see a worldwide manipulation.

You are not Julia Roberts, Kate Moss or Nicole Kidman, but the most important is that there is not important. You do not know these women, and these women are like you. There is not any problem. The only problem is that L’Oréal, Procter&Gamble and Rimmel sell you more than Kate Moss. They sell you an unreal woman, a Photoshop woman.

IMU just want to show you that this is not our position.  We do not present women in modified pictures. We do not sell you impossible dreams. We just sell you products with high quality. And this is already very well.