Hi eveybody and welcome on my student blog.

For my studies in a business school in Paris, I have to realize a student blog which has for objective to present various articles allowing to advance a brand that I invented myself, which is Illimited Make Up ( IMU), and which sells products virtually in the sector of cosmetics.  

I virtually work in this company as responsible for communication and I am thus in charge of the promotion of the company on the Internet (social networks and updating the blog). My role is to be the voice of the brand, which wants to be a company proposing qualitative and authentic products, and which adopts a strategy contrary to the others big brand strategies in the cosmetics sector. In fact, the giants of the cosmetics sector sell standardized products and by communicate on the dream, not on the reality. 

To make a success of this blog, I am inspired by several reference blogs about cosmetic products which allow me to communicate you clear and true informations, with the aim of increasing the transparency of our brand to its customers. 

Here is a non-exhaustive list of the main blogs / web sites that I consult for the realization of my blog: 

-        http://www.jackandhill.net/ : a beauty blog very clear about cosmetic products.

-        http://www.makeupandbeautyblog.com/ : blog which allows to see beauty product reviews, makeup tips, news about make up in general

-        http://talkingmakeup.com/ : beauty blog based on a certain lifestyle which is very interesting.

-        www.bbc.co.uk : news website which give me an economic and a social point of view about the cosmetics sector. 

Marine, IMU Company.

Our range of lipstick at -30 % thanks to the organization of the VIP Beauty Event.

A VIP show named Beauty Event was organized by the company Brilliance New York. It is about a show which takes place on December 4th in Miami, thus today. The objective of this show is to allow a clientele carefully selected to benefit different advices about beauty theme, and to receive different cosmetic products. The idea seems to us good, but the show is reserved only for a certain category of persons who have a strong purchasing power, and some celebrities such as Adriana De Moura, Maksim Chmerkovskiy, Christina Milian, Adrienne Bailon, and Jessica Hal. 

This event does not correspond to the IMU vision. IMU is a company which allows the total democratization of cosmetics thanks to moderate prices for simple quality products. I think that we have all the right to have the access at the information and thus the right to have various advice of professionals. We have the right to want make-up. 

This kind of event bases itself on the selection of identified persons and not allows the democratization of cosmetic products. All the women have the right to be women. 

IMU decided to react because we do not want that this kind of event is linked to the sector of the cosmetic products in general. We thus decided to show that our cosmetics, and the information that we give you excludes nobody. For that purpose, we decided to make a reduction of 30 % on the price of all our range of lipsticks. This offer is valid from 4 till 31 December 2011! 

Reveal all your sensualism with IMU. 

IMU.